What is crowd management, why is it important, and how can it be useful to your business? If you’re asking these questions, you’ve come to the right place. Crowd management can be a vague phrase — oftentimes it implies barricades, the police force, and security tapes. Even the word “management” can imply the use of force. But, in reality, crowd management encompasses many other things.
Crowd management is the practice of organizing and monitoring groups of people as they arrive and move through public spaces. Crowd management helps to:
Manage crowd flow
Identify areas of congestion
Give insights into where customers spend their time
Minimize stress on employees
Allocate employee placement
Optimize floor plans and product placement
Increase Asset utilization
Crowd management is very important for large public spaces, like concert venues, arenas, and stadiums. There have been many well-documented stampedes at soccer stadiums in Europe that could have easily been avoided with better crowd management. It’s not only useful for those large venues, but it’s also important for small businesses like your local grocery store. Unmonitored and uncontrolled congestion can leave customers feeling uncomfortable and can potentially place them in dangerous situations too. Long queue lines are notoriously associated with customer dissatisfaction – often deterring many from returning to that business or venue. It’s important to take these variables into account when planning your day-to-day business operations.
Today, crowd management has become especially important in minimizing the risk of COVID-19 transmission. Using crowd management tools like NEMO™ can help to identify the spaces and areas that receive the most traffic, and ensure that those areas are better controlled and monitored. Now more than ever, effective crowd management is crucial for any business.
NEMO™ and Crowd Management
Potestiam’s cloud-based platform, NEMO™, features a variety of capabilities that help businesses increase sales, cut back on unnecessary expenses, and automate compliance with federal regulations. NEMO™ works off of existing IP security cameras, so you’ll never need to spend money on extra equipment. From Thermal Tracing, to PPE detection and Occupancy Tracking – NEMO™ uncovers powerful insights to help you do better business and create happy customers.
Learn more about the NEMO™ platform by visiting Potestiam.com/NEMO.
Written on 2.25.2021 by Lizzy Kunkov